TikTok is introducing a new feature that enables them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the platform revealed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread release. This advancement comes amid a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a label for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that many people enjoy content made with AI tools, including digital art to informative clips, and we intend to offer the community the ability to see more or less of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
The service announced that there are currently over a billion videos on its app tagged as made with AI. In total, over 100 mn videos are added to the platform every day, making AI-generated material a relatively small part of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the volume of artificial media they view by using the “manage topic” setting in the application and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter include news, clothing, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige creators to label lifelike AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth attach an “AI-made” watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally establishing a $2m educational fund for experts and organizations to produce learning resources about using AI responsibly. This project will support non-profit groups specializing in teaching computer science.
Content Safety Approach
The platform has supported its safety measures, following controversy over plans to lay off hundreds of safety staff in Britain. The company is expected to cut 439 jobs in its user protection division in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but AI can safeguard staff by removing the most graphic content before it gets reviewed by humans. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
